Malaysia

Kuala Lumpur

#18

Emerging Startup Ecosystem
Members: Cradle

Top 20

Asia Ecosystem in Performance

Top 20

Asia Ecosystem in Funding

Top 20

Asia Ecosystem in Talent & Experience
Kuala Lumpur’s rise in the GSER 2025 Emerging Ranking reflects Malaysia’s growing global startup competitiveness, driven by a whole-ecosystem approach to empower talent, expand strategic funding, and strengthen global connectivity.
Norman Vanhaecke
Norman Vanhaecke
CEO, Cradle

Highlights

Kuala Lumpur is rapidly emerging as a dynamic global startup hub, blending innovation, cultural richness, and economic resilience. Startups are supported through grants, venture debt, and investments from entities including Cradle and Jelawang Capital (formally known as MAVCAP). MYStartup Platform has onboarded 4,428 active Malaysian startups to date. Coupled with a high quality of life, affordability, and a vibrant multicultural landscape, Kuala Lumpur offers a unique environment for startups to scale.

Malaysia targets the creation of 5,000 new startups by 2025, aiming to contribute 25.5% to GDP, fostering a dynamic ecosystem for innovation and growth.

Malaysia is launching MyDigital ID Superapp, a Blockchain-based ecosystem expanding its digital ID system, with a digital wallet and integrated identity management for seamless logins and mini-app services paving a path for more technological advancements in the areas of Blockchain and Data Security.
Launched with Malaysia’s National AI Office in December 2024, AI at Work was upgraded to AI at Work 2.0, which now equips 445,000 public officers with an enhanced Google Workspace Gemini suite. In October 2024, Oracle announced a $6.5 billion investment to launch Malaysia’s first public cloud region, supporting businesses in Application Modernization, Data Analytics, and AI Innovation. In 2024, Digital Ventures boosted Malaysia’s economy, securing $16.06 billion in approved Information and Communication Technology investments.

In January 2025, Malaysia and Singapore agreed to create a special economic zone in Johor to boost global investment, cross-border trade, and job creation, targeting 20,000 skilled jobs in five years across various sectors.

Ecosystem by the Numbers

ECOSYSTEM VALUE

A measure of economic impact, calculated as the value of exits and startup valuations from H2 2022–2024.
(H2 2022 - 2024)
$4.8 BN
GLOBAL AVG. $20.4 bn

NUMBER OF UNICORNS 

The number of startups that meet our definition and have been valued at more than $1 billion and have not exited.
(ACTIVE UNICORNS)
1
GLOBAL AVG. 4

SOFT. ENGINEER SALARY

Average software engineer salary informed by data from Glassdoor, Salary.com, and PayScale, as well as local sources when available.
(2024)
$21 K
GLOBAL AVG. $52 K

TIME TO EXIT

The average age at the time of exit in the ecosystem in 2020–2024.
(2020 - 2024)
9.3 years
GLOBAL AVG. 11.2 years

TOTAL EARLY–STAGE FUNDING

The total seed and Series A funding in tech startups in H2 2022–2024.
(H2 2022 - 2024)
$368 M
GLOBAL AVG. $514.8 m

MEDIAN SEED ROUND

The median of seed rounds in tech startups in the ecosystem in H2 2022–2024.
(H2 2022 - 2024)
$395 K
GLOBAL AVG. $889 k

EARLY-STAGE FUNDING
GROWTH

Early-stage funding growth is based on number of seed and Series A rounds raised between 2021-20222 vs. 2023-2024 and calculated on a scale of 1 (lowest) to 10 (highest).
(2021 - 22 VS. 2023 - 24)
3
Scale of 1 (lowest) to 10 (highest)

EXIT AMOUNT

The total value of exits from the ecosystem.
(2020 - 2024)
$41 BN
GLOBAL AVG. $8 bn

ECOSYSTEM VALUE GROWTH

Ecosystem Value growth (CAGR) is calculated based on companies founded in the ecosystem in H2 2020–H2 2022 vs. H2 2022–H2 2024.
(H2 2020 - H2 2022 VS H2 2022 - H2 2024)
-68%
GLOBAL AVG. -14%

MEDIAN SERIES A ROUND 

The median of Series A rounds in tech startups in the ecosystem in H2 2022–2024.
(H2 2022 – 2024)
$4.1 M
GLOBAL AVG. $6.8 m

TOTAL VC FUNDING

The total VC funding (seed, Series A, Series B+) in tech startups in H2 2022–2024.
(2020 - 2024)
$3.3 BN
GLOBAL AVG. $5.2 bn

EXIT COUNT (#)

The number of exits from the ecosystem.
(2020 - 2024)
75
9
2020
13
2021
20
2022
19
2023
14
2024
GLOBAL AVG. 86

Sub-Sector Strengths

Fintech
Fintech

In December 2024, Swedish Fintech firm Vilja announced a $11.29 million (RM 50 million) investment to open a Kuala Lumpur development center by 2025, advancing AI and cybersecurity innovation. MADCash, a Shariah-compliant Fintech startup, funds women micro-entrepreneurs to drive financial inclusion and economic growth in underserved communities. In June 2024, Paywatch raised $30 million (RM 141 million) in equity and debt funding to expand its platform, enabling employees to access earned wages in real-time before payday.

AI, Big Data & Analytics
AI, Big Data & Analytics

In December 2024, Malaysia launched a national AI office with seven key goals, including an AI code of ethics, regulatory framework, and a five-year technology action plan through 2030. The MADANI Digital Trade initiative, launched in March 2025, empowers SMEs with AI, Big Data, and Cloud Computing while providing a virtual platform to expand Malaysian exports globally. In December 2024, Malaysia launched a national AI office with seven key goals, including an AI code of ethics, regulatory framework, and a five-year technology action plan through 2030.

Sustainability & Environment
Sustainability & Environment

Kuala Lumpur's sustainability tech sector is rapidly growing, driven by green startups, government initiatives, and increasing investment in clean energy and smart city solutions. In September 2024, the Malaysia-UN Sustainable Development Goal (SDG) Trust Fund launched its second call for proposals, allocating $4 million (RM 17 million) in grants to support at-risk communities and advance SDG progress. The Sunway iLabs–JETRO Green Transformation Accelerator (GXA Program), launched in November 2024, focused on sustainability, driving Green Tech innovation to support Malaysia’s net-zero 2050 goal.

Reasons to Move Your Startup to Kuala Lumpur

Educated Talent

Launched in 2024, this Microsoft-led initiative with the ASEAN Foundation and Biji-biji equips Malaysians with AI and digital skills for the future workforce. In June 2024, Cradle completed the third MYStartup Pre-Accelerator cohort, supporting early-stage startups through mentorship, training, and networking, aligning with the Ministry of Science, Technology and Innovation (MOSTI)’s goal to establish 5,000 startups by 2025.

Ease of Doing Business

The New Industrial Master Plan (NIMP 2030) represents a strategic shift towards improving Malaysia’s business environment and fostering industrial growth. The Malaysia government promotes tech growth via Malaysia Digital Economy Corporation and Digital Free Trade Zone, fostering innovation and attracting foreign investment. MOSTI launched the MYStartup Single Window platform to streamline processes and centralize resources, making Malaysia's startup ecosystem more accessible for founders, investors, and tech talents.

Startup Assistance

In October 2024, Khazanah Nasional's Dana Impak launched the Emerging Fund Manager’s Program and Regional Fund Managers’ Initiative under the National Fund-of-Funds to boost Malaysia's venture capital ecosystem by supporting emerging and regional fund managers. Digital Penang, a state-owned organization that supports economic growth supports Malaysia’s startup ecosystem with initiatives like SME Go Digital, supporting early-stage tech ventures.

Selected Startup Organizations

Startup Genome Members

MEMBER

Having empowered over 1,100 startups throughout the years, Cradle continues to drive the growth of the Malaysian startup ecosystem through various initiatives. In addition to grants and mentorship assistance, public-private partnerships with the likes of Microsoft, Petronas, and Maxis continue to scale startups from Kuala Lumpur and nationwide. MYStartup, an initiative with the Ministry of Science, Technology and Innovation (MOSTI) has been at the forefront of driving collaboration between industries and corporate partners to further elevate and empower the startup ecosystem.

Work with us

If you are interested in working with us to drive global attention to your ecosystem, please get in touch with Marina Krizman, Director of Business Development.

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