How Nu Eyne accelerated their US expansion strategy with expert guidance

Nu Eyne validated their go-to-market approach and launched their US expansion soft landing with Hypergrowth support.

Nu Eyne is a leading medical R&D company specializing in electronic medicine, focusing on treatments for chronic diseases as well as innovations that prevent aging and promote longevity. With a mission to improve global health through advanced MedTech solutions, Nu Eyne sought to expand internationally and tap into the US healthcare ecosystem.

Led by CEO PK Kim, the company engaged Hypergrowth to validate its international expansion strategy, refine positioning, and connect with US-based advisors and investors to accelerate market entry.

  • Challenge: Lack of proven international strategy for entering highly competitive US MedTech market

  • Goal: Validate go-to-market plan, connect with US investors and advisors, and soft launch US expansion

  • Solution: Hypergrowth delivered tailored market entry support, content on expansion essentials, and direct mentoring with a MedTech expert to shape Nu Eyne’s international strategy

From Local R&D Leader to Global Market Entrant

Hypergrowth provided a blend of strategic guidance and hands-on mentorship that enabled Nu Eyne to validate its assumptions about overseas markets and build confidence in its go-to-market approach. By combining investor and advisor introductions with public exposure opportunities in Silicon Valley, Hypergrowth positioned Nu Eyne for a successful internationalization journey.

  • Delivered expansion essentials content and positioning support for US entry

  • Connected CEO PK Kim with go-to-market expert Ali Samiian for hands-on MedTech guidance

  • Conducted 10+ mentoring sessions covering expansion strategy, GTM planning, and market insights

  • Secured opportunities for PK Kim to speak in Silicon Valley before expansion specialists and investors

  • Enabled a soft launch of Nu Eyne’s US expansion strategy

  • Connected with US-based strategic advisors and investors in MedTech to validate approach

  • Strengthened Nu Eyne’s international credibility and readiness for overseas markets

Highlights
10+
Expert Sessions
1
Silicon Valley Showcase
PK Kim
PK Kim
Director, Strategy

“ Hypergrowth fosters innovators worldwide, connecting us with mentors and partners accelerating our U.S. scaling journey.”

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